News & Updates
Stay informed on the latest energy trends and developments through our blog and news stories.
Are Press Releases Still Necessary?
The short answer is yes, but not always. This is one of those questions clients ask all the time, usually followed by: Do we really need to pay for a wire service?
Should You Substack Your Comms Strategy?
As Substack grows, so does its influence on PR. See how companies can update communications strategies to include creator-led platforms.
How to Make Messages Resonate? Listen Intently
The true measure of successful communication isn’t how well we craft a message, it’s whether it resonates.
Journalism Reimagined: It’s Not Gone Yet
Fortunately, today’s new media continues to reinvent itself, but with a radically different revenue model based on engagement via sponsorships, subscriptions, grants/donations and events.
Communicators in the Driver’s Seat of the AI Era
Predictions abound for when AI is going to be self-sustaining, and human communicators will be rendered obsolete. Will it be six months from now? Six years? In my view, any prediction is alarmist and out of touch with reality.