Fusing Energy Expertise with Compelling Storytelling

Sun PR works on the front lines with national energy, technology and climate reporters, giving us a solid understanding of what is and is not newsworthy. We keep earned coverage expectations in check for clients as we remain closely in tune with the news cycle, giving us a sharp sense of what makes a story land. We track relevant influencers and freelancers closely and have built ongoing relationships with journalists at many legacy media outlets, including Bloomberg, CNN, Reuters, Barron’s, The Wall Street Journal and The Washington Post, consistently positioning clients as trusted sources and credible voices in the national conversation.

We help organizations define what they do, why it matters and how to talk about it. As an objective third party, we ask the questions that need to be raised from the outside looking in, challenge assumptions and bring an outside perspective that sharpens the message. We also conduct competitive messaging research and language analysis to sharpen positioning and guide conversations with target audiences.

We help our clients articulate the value of complex technology and science in clear, accessible language. Whether the audience is executive leadership, engineers, policy leads or investors, we translate technical developments into content that connects – without watering it down. Our work ensures innovations are understood, not overlooked.

With editorial backgrounds and sharp interviewing skills, we work directly with subject-matter experts — including CEOs, engineers, legal teams and investors — to turn insights into content that drives action. We develop bylined contributed articles and op-eds, social copy and campaigns, news announcements, blogs, case studies, and sales and marketing content as part of long-term strategies that build authority and engagement.

In today’s fast-paced media environment, authentic voices are what stand out. More and more, audiences are looking to connect with a person rather than a company. We identify internal leaders who can speak to the work and shape the conversation. Through messaging development, social strategy and earned media outreach, we help turn those voices into trusted sources that elevate your organization’s mission and messaging.

Our team monitors federal, state and local energy and climate policy developments to identify where public policy and private interests align — or converge. We support clients in navigating political, regulatory, and stakeholder landscapes, and help build the relationships and messaging needed to engage effectively with policymakers.

Sun PR has the unique perspective of working directly with institutional investors, private equity and financial organizations on global climate engagement initiatives, while also working regularly with publicly traded companies. That experience gives us unique insight into how financial audiences think — and what drives their decisions. We translate complex technical or operational updates into clear, compelling messages tailored for analysts, investors and stakeholders who expect both credibility and clarity.

Sun PR works with client social teams to create click-worthy organic and paid content for digital social media channels, including LinkedIn, Instagram, Facebook, X and Bluesky, tailored to the tone, trends and algorithms of each platform. Our strategy is backed by research into what will best engage key industry influencers, media and consumers in our clients’ industries. We track performance to understand not just what content is working, but why.

Every campaign is designed to be targeted, measurable and aligned with your broader goals.

In energy and technology, media coverage often centers on what’s next, rather than what’s happening on the ground. Sun PR conducts in-depth qualitative and quantitative media analysis on specific issues or market trends to deliver critical insights that inform marketing, business and advocacy strategies.

Our team conducts monthly or quarterly audits of key social media metrics, including engagement rates, impressions, click-through rates and follower growth to assess performance and identify trends. These audits inform tailored recommendations for content strategies, campaign ideas or tactical adjustments. These can include optimizing post timing, incorporating multimedia, leveraging trending industry topics or refining audience targeting.

Webinars are a powerful way for organizations to educate stakeholders, showcase expert voices and dive deeper into complex topics. We handle the full process for our clients, including platform setup, registration, panelist preparation and post-event support. Our approach ensures a smooth experience and strong content delivery from start to finish.

Sun PR provides comprehensive communications support for virtual and in-person conferences, including media and content strategy, spokesperson preparation, customer and partner communications, keynote themes, social strategy and on-site and in-person media engagement. Our team ensures events run smoothly and consistent messages are delivered to all participants.