News & Updates
Stay informed on the latest energy trends and developments through our blog and news stories.
Should You Substack Your Comms Strategy?
As Substack grows, so does its influence on PR. See how companies can update communications strategies to include creator-led platforms.
How to Make Messages Resonate? Listen Intently
The true measure of successful communication isn’t how well we craft a message, it’s whether it resonates.
Journalism Reimagined: It’s Not Gone Yet
Fortunately, today’s new media continues to reinvent itself, but with a radically different revenue model based on engagement via sponsorships, subscriptions, grants/donations and events.
Communicators in the Driver’s Seat of the AI Era
Predictions abound for when AI is going to be self-sustaining, and human communicators will be rendered obsolete. Will it be six months from now? Six years? In my view, any prediction is alarmist and out of touch with reality.
5 Years of Sun PR: A New Look for a New Era
It’s been over five years since Sun PR was founded. Since 2020, our agency has grown significantly, bringing on talented staff and consultants, working with market-changing clients and expanding to multiple office locations across the U.S.
Renewable Energy Storage Market Has Left the Station
What I found in Dallas was a sector pressing forward with quiet confidence, even in the face of uncertain policy signals.