Media Strategy

Audience determines media strategy, while timing, story and spokespeople dictate coverage results. Sun PR maximizes success for our clients by closely monitoring the media and social trends impacting our clients’ advocacy and business goals, shaping powerful stories that resonate with the influencers who matter the most.

Our team works regularly with national energy, climate and technology reporters on behalf of our clients. Because many of us have worked previously as journalists, our instincts and understanding of the media landscape enable us to routinely elevate our clients as trusted thought leaders and experts within their domains.