Projeo
Challenge
With no dedicated social media staff, Projeo wasn’t sure where to start or how to approach building its relatively inactive LinkedIn account. Projeo needed to establish a reputable social media presence to grow its follower base, attract new business and talent, and stake its position as a thought leader in subsurface energy solutions.
Solution
Sun PR deployed a social media strategy to ensure Projeo was posting consistent, brand-aligned content on LinkedIn that engaged its existing follower base and attracted new audience members, driving industry peers and potential business leads to the Projeo LinkedIn page and website. Through an intentional, people-oriented LinkedIn social strategy, Sun PR grew Projeo’s following from 4k to 13k in less than eighteen months – a 225% increase.
Services
Projeo, a leader in subsurface energy transition solutions, faced a challenge common to many growing companies: with no dedicated social media staff and a small LinkedIn following, it wasn’t clear where to start or how to build a credible and consistent presence online. The company needed to grow its follower base, increase visibility among industry peers and establish itself as a thought leader to support new business development and talent acquisition.
Sun PR stepped in with a personalized social strategy for Projeo, crafting a LinkedIn content plan focused on consistency, authenticity, and alignment with Projeo’s brand and values. The team developed people-oriented social posts that highlighted Projeo’s expertise, culture, and role in advancing the energy transition, while also engaging with broader industry narratives and news moments. The strategy capitalized on the social networks of high-quality employees joining the Projeo staff during this time period and ongoing employee engagement to maximize reach.
Sun PR fostered LinkedIn engagement through content highlighting company and employee milestones, Projeo’s presence and leadership at industry events, and shaping long-form thought leadership posts surrounding carbon storage, geothermal energy and more. By establishing an intentional cadence of social content and ensuring brand voice and style were consistent across posts, Sun PR created a sturdy foundation from which follower growth could build.
This intentional approach sparked steady growth and meaningful engagement across Projeo’s network. In less than 18 months, Projeo’s LinkedIn following skyrocketed from under 4,000 followers to more than 13,000 followers. The growing audience translated into increased visibility and stronger industry credibility — firmly establishing Projeo as a respected and recognizable voice in the subsurface energy transition space.
