Paces
Challenge
Paces, an AI-driven renewable energy software and services startup, faced the challenge of carving out brand credibility in a highly competitive clean energy landscape and overcoming industry skepticism toward AI-based solutions. As a newcomer working in a traditionally risk-averse sector, Paces needed to quickly differentiate its approach, earn trust among key stakeholders and build recognition as a credible solution to development challenges, including permitting and interconnection. With an ambitious timeline for its Series A announcement and broader brand rollout, Paces required a communications strategy that could move at startup speed without compromising depth or impact.
Solution
Sun PR became a strategic communications partner, launching an agile and high-impact campaign to meet Paces’ fast-moving needs. The team led focused media outreach around product milestones and announcements, while elevating the company’s leadership through thought leadership and speaking opportunities.
Services
To rapidly raise Paces’ profile, Sun PR launched a multi-channel communications strategy that combined earned media, executive positioning and event visibility. The team highlighted the platform’s AI-driven solution in media and thought leadership outreach to position Paces as a clean energy innovator. In customer-facing messaging, the focus remained on outcomes, reliability and human expertise. Sun PR worked closely with trade reporters covering renewable energy and utilities, ensuring timely, relevant coverage of product releases and industry commentary.
Sun PR also helped position Paces’ CEO as a thoughtful voice in the energy space through bylined articles and a podcast feature. These efforts led to more than 20 unique media placements in outlets like Utility Dive, pv magazine, Heatmap News and Latitude Media. Thought leadership bylines appeared in Renewable Energy World, EnergyTech and North American Clean Energy Magazine, and the CEO was interviewed on the Scaling Climate Tech podcast.
The resulting visibility opened doors to high-value speaking opportunities, including invitations to share insights at NYC Climate Week, DCD Connect and CERAWeek, where Paces was recognized as one of six Energy Innovation Pioneers. Sun PR also developed a successful nomination that positioned Paces as a SEPA Emerging Technology Power Player Award finalist.
