GTI Energy
Challenge
GTI Energy recognized the value of leading the energy conversation on social media, rather than being a passive participant. Establishing thought leadership would mean building a LinkedIn presence that prioritized brand visibility, deepened stakeholder engagement and reinforced the organization’s influence across the industry.
Solution
Sun PR developed a comprehensive, targeted content strategy for GTI Energy’s social channels that prioritized visually engaging and informative content, including videos, infographics and compelling narratives. By integrating analytics and creative content, Sun PR enabled GTI Energy to build an authentic and authoritative voice on LinkedIn.
Services
GTI Energy partnered with Sun PR to elevate its LinkedIn presence with a multi-pronged goal: grow its follower base, boost engagement metrics and solidify its position as a thought leader within the competitive energy sector. By enhancing brand visibility and fostering deeper connections with industry stakeholders, GTI Energy aimed to transform its LinkedIn page into a dynamic platform where new ideas were exchanged and GTI’s future vision was on display.
Sun PR implemented a strategy that blended engaging visual and informative content based on timely performance data analytics. Monthly social performance reviews ensured the plan remained fresh and adaptive to evolving social media trends. People-first visuals drew attention and built connections, while tagging industry partners expanded visibility across the sector. Sun PR also ensured GTI Energy maintained an active presence on LinkedIn by promptly responding to comments and encouraging employee advocacy.
Sun PR’s approach delivered real, measurable growth. In less than two years of partnership with Sun PR, GTI Energy’s LinkedIn followers grew by nearly 40%. LinkedIn company page views doubled, while unique visitors increased by over 50%, reflecting heightened brand interest and visibility. Key posts achieved engagement rates of over 40%, underscoring a genuine connection with the target audience. The successful execution of this strategy increased brand recognition and positioned GTI Energy as a go-to source for insights within the energy sector.
