Aquaria
Challenge
Aquaria set out to introduce its atmospheric water generation (AWG) technology to homeowners — a new concept in residential infrastructure. In drought-prone Central Texas, the company needed to build awareness and trust by positioning AWG as a practical part of a resilient, self-sufficient, and modern home.
Solution
Sun PR led a targeted broadcast outreach campaign across Central Texas, tying Aquaria’s technology to issues Texans experience every day: limited water supply, rising utility costs, and the desire for reliable, low-maintenance solutions. Localized story angles secured three feature segments on ABC, NBC, and FOX affiliates, translating the technology into relatable, real-world impact for homeowners.
Services
Sun PR’s regional media strategy helped position Aquaria’s AWG system as part of a self-sufficient, climate-resilient home. Each segment grounded the innovation in homeowner experiences, sparking interest and trust among audiences navigating ongoing drought restrictions and infrastructure limits.
KSAT (ABC – San Antonio) profiled homeowner Brian Schewe, who replaced a costly well project with an Aquaria Hydropack system, highlighting accessibility and practical benefits for off-grid and solar-powered homes.
KXAN (NBC – Austin) explained the science behind Aquaria’s technology, featuring co-founders Brian and Eric Sheng on how their systems condense humidity into clean water and how the approach parallels the adoption curve of rooftop solar.
FOX 7 (Austin) featured COO Eric Sheng discussing Aquaria’s role in addressing Texas’ long-term water supply challenges and complementing state-level efforts to expand water resilience.
The campaign reached thousands of viewers and ~2.37 million web visitors across Central Texas, driving a measurable uptick in web traffic and homeowner product inquiries. The features also helped Aquaria build visibility as a Texas-based company contributing to local water security and infrastructure discussions.
